Media Training (Crisis Management)

How to handle media during a crisis.

When a crisis strikes, it can get a lot of public attention. People will want to know what’s going on and the media will be at your doorstep before you know it. While you cannot control what the media will ask, you do have control over your response to prevent the news from going out of control.

This Media Crisis Management program will teach you the steps you must take to handle the media during a crisis.

A crisis can hit your business anytime.

Are you prepared to face the media in a crisis?

What you will learn:

Understanding the media environment in a crisis.

Policies and practices to respond to the media.

How to quickly develop and remember your messages.

How to respond precisely while conveying the messages you want.

How to avoid traps or lead media into new probes.

How to appear calm and in control.

How to cooperate with, not alienate the media.

How to proactively keep the public informed.

How to speak confidently on camera.

(For advanced media spokesperson training, go here.)

Media Crisis Imagery

Advance preparation can help you
have control over a story before it controls you.

Training by Kais Rahimtulla
CEO and Program Architect, Market Mastership.

Groups of up to five participants – Eight hours.
Individuals – Four to six hours, depending on your
previous experience with facing the media.


Mumbai – Our media training studio at Nariman Point
or at a suitable venue arranged by you.
Outside Mumbai – At a suitable venue arranged by you.
Travel and stay costs apply.